About the project
Details

Hackathons often prioritise function over flair, focusing on the technical aspects at the expense of the human touch. 


Our vision was different; we aimed to create a space where teams from across the continent could not only work but be inspired, truly showing up to give their best.


And so, we went beyond the basics, marrying a tech-infused theme with a personal touch that was both textured yet budget-conscious.

The answer lay in the era we live in, one that values hyper-personalisation in a post-AI-enabled world.


We engaged with the competing teams early on, guiding them around how to craft unique prompts for us to feed to AI imaging software. The culmination was the event's opening, where we unveiled personalized Team Posters in a dynamic video. 


The room lit up with joy, a testament to the power of a small yet deeply human gesture. This not only galvanised the teams, giving them a distinct identity but also fostered a shared excitement.

They embraced these posters, sharing them widely on internal social media platforms setting a vibrant foundation for an event grounded in inspired collaboration and unity.

Standard Bank Hackathon

Lead Creative Director: Event and Content

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