About the campaign
Details
Client
AbsaYear
2019 - 2024
Our mission was clear: engage an audience bored of traditional explainer videos and talking heads. Here we introduced a bold idea to Absa Bank – employing a mentalist's insights to mirror hacker tactics.
This concept blossomed into a trailblazing campaign with famed South African mentalist Gilan Gork, where we crafted stunts that vividly showcased the subtleties of digital manipulation and influence."
This fresh approach followed our initial triumph with Into The Breach, a collaborative effort with comedian Alfred Adriaan where we transformed intricate cybersecurity concepts into relatable, humorous stories.
This campaign achieved widespread recognition and laid the foundation for our ongoing journey in innovative and engaging cybersecurity communication.
Absa Cybersecurity campaign
Lead Creative: Campaign, writer and director